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Midwest BankCentre Website Rebuild

Midwest BankCentre

Emphasizing responsive design, accessibility, and personalized user journeys.

What we did

Web Design
Web Development
Content Migration

Midwest BankCentre Website Rebuild Examples

Where We Started

Midwest BankCentre partnered with Darling Brand Makery, the agency behind their branding, to develop their home page design. Once the home page was approved, our team took that foundation and expanded on it, designing the rest of the site to ensure a cohesive and seamless user experience. By building on the established visual direction, we created pages that not only aligned with the brand but also provided a functional, user-friendly experience.

Midwest BankCentre Website Rebuild Fonts and headers.

Midwest BankCentre Website Rebuild Color palette.

Midwest BankCentre Website Rebuild Icons.

Making Navigation Simple

Bank customers increasingly expect intuitive navigation, quick access to account information, and tools for financial literacy. Midwest BankCentre’s goals included improving their navigation, simplifying the way information was presented, and eliminating unnecessary pages. We started with an extensive audit of the site, and began to put together a sitemap structure that was more organized and intuitive.

Midwest BankCentre Website Rebuild navigation.

To enhance usability, we restructured the menu for faster navigation and easier access to frequently used actions. Additionally, we created visually appealing cards and buttons across several pages, enabling users to quickly compare services and locate what they needed. Bold buttons, paired with custom iconography, ensured a clear and intuitive interface that streamlined the user experience.

Midwest BankCentre Website Rebuild Pages.

Midwest BankCentre Website Rebuild images.

An Emphasis on Community

Midwest BankCentre’s brand is deeply rooted in the belief that banking local can create a lasting, positive impact on communities. By emphasizing their focus on reinvesting in neighborhoods, fostering economic growth, and building strong relationships, we created a site that reflects their mission to uplift individuals, families, and businesses.

From thoughtful visuals to intentional messaging, every element of the website reinforces Midwest BankCentre’s dedication to the communities they serve.

Midwest BankCentre’s efforts go beyond traditional banking by fostering community connections. Their “Give Joy” program involves employees volunteering and participating local outreach.

Midwest BankCentre Website Rebuild community commitment.

The Midwest BankCentre Website Rebuild Result

By emphasizing responsive design, accessibility, and personalized user journeys, the website met objectives while allowing Midwest bankCentre to foster deeper relationships with clients and the community at large.

Midwest BankCentre Website Rebuild new pages.

TESTIMONIAL

“I want to thank Matchbox for a great 2024! Heidi, our VP of Marketing, has been incredibly complimentary of the work you and your team have done. As I shared with our CEO and Board of Directors, the website was delivered on time, on budget, and exceeded expectations. Heidi continues to express how much she appreciates your team’s intelligence, clear communication, and excellent execution. Thank you for being such a strong partner!”

Danielle Bateman Girondo, Chief Marketing Officer

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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December 17, 2024

Cantor Injury Law Website Rebuild

From SEO to a Full Redesign

Cantor Injury Law first came to us for assistance with SEO and we’ve had a partnership with them for several years since. During this time, we ran into challenges with their old CMS, which created errors and roadblocks that often stalled progress. We made the most with what we had, but let the client know that it wasn’t sustainable. After discussing the site’s limitations, we recommended a full redesign, and Cantor agreed that it was time for an update.

Standing Out in the Industry

The updated design for Cantor Injury Law’s website was a major improvement over their old, outdated site. By modernizing the layout and streamlining the user experience, we made it much easier for visitors to navigate and find the information they need. This not only enhanced usability but also positioned Cantor ahead of their competitors. The sleek, modern design reflects the firm’s professionalism and commitment to staying at the forefront of a competitive industry.

Improved Messaging

We improved Cantor Injury Law’s messaging by eliminating the large, run-on blocks of text from their old site and ensuring a consistent voice and tone throughout. We revamped the headlines to better reflect the firm’s values and brand, making them more engaging and in alignment with their mission. Additionally, we optimized these headlines for SEO to ensure better visibility and searchability.

Creating Visual and Conversion-Focused Practice Area Pages

For Cantor Injury Law’s practice area pages, we focused on making the content both visually engaging and conversion-driven. We updated the design to feature impactful imagery, broke up large blocks of text and added in-page navigation to key landing pages. Each page includes prominent calls to action, encouraging visitors to contact the firm or schedule a consultation.

Streamlining Content for Better User Experience

We improved the content organization by creating more intuitive and user-friendly groupings. Key sections, such as the “Recent Wins” case studies, “Cities We Serve” city pages, and “Video Center” video library, were strategically designed to help users find relevant information quickly.

All About CantorLand

One of the standout features we knew we had to highlight on the new website was CantorLand—a private outdoor retreat owned by the firm.

Offered by invitation only to clients, staff, referral partners, family, and friends, CantorLand is nestled in the scenic heart of Missouri. The retreat spans a peaceful, wooded landscape filled with streams, wildlife, and rolling hills. More than just a destination, it reflects the firm’s commitment to building meaningful, lasting relationships.

Featuring CantorLand on the site gave visitors a glimpse into the values of the firm—showcasing their personal, compassionate approach in a memorable and visual way.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

April 15, 2025

Taxography Branding

Starting From Scratch

The original Taxography logo, created in the company’s early days, no longer aligned with their identity as a well-established and growing business. Ready for a fresh start, the Taxography team sought an entirely new direction, open to innovative ideas and eager to leave the old design behind.

In our brand exploration, we focused on creating a visual identity that reflected Taxography’s new identity while maintaining a sense of trust. We explored modern typography, fresh color palettes, and imagery inspired by data, mapping, and infrastructure. This process allowed us to present multiple directions that emphasized their core values: accuracy, efficiency, and reliability.

SOME OF OUR INITIAL BRAND EXPLORATION

Fostering Stronger Connections

We began by analyzing competitors to identify opportunities for Taxography to stand out in the market. Through an extensive exploration of fonts and color palettes, distinct design directions began to take shape. Building on these insights, we created a new logo, color palette, typography and image styles.

We chose Be Vietnam Pro as the brand font, because of
it’s curved geometric shapes and friendly appearance.

The blues and greens in the color palette align with colors commonly associated with geography, and the bright pop of orange lends some contrast. We also created custom icons to represent their tax solutions.

We chose aerial imagery of geography to represent Taxography’s focus on jurisdictional data and mapping. These visuals highlight naturally occurring geometric patterns found in roads, neighborhoods, waterways, and rail systems, creating a sense of order and precision that aligns with Taxography’s services.

The elevated perspective reinforces their role in providing clarity and structure to complex property tax data, while the balance of natural and built environments reflects their expertise in mapping across diverse landscapes.

The Technology

The final portion of the visual identity was designing the website: How was the Taxography team going to convey the product itself? Using screenshots of the UI itself was too obvious and lacking the quick-read it needed.

Taxography helps companies, particularly in sectors like utilities and telecom, assign assets to the correct tax jurisdictions and rates efficiently. Since this is such a large undertaking for a company, it was important to show that using their tools would improve workflow and data integrity, while reducing costs and risk. We started by pulling out vignettes of the UI to help explain the many different functions of the software in one image. The result was a compact layered view of the functions, using an example asset.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

December 17, 2024

Rising Bank CMS Migration

What Is The difference?

Drupal and WordPress are content management systems (CMS). However, WordPress is probably the better-known of the two. After all, it’s the most popular CMS globally, powering over 40% of websites, which equates to nearly 15% of the web!

WordPress is known for being user-friendly and can accommodate websites of any size. It offers a simple interface to make content management easy and the ability to add custom functionality through plugins or advanced development.

Drupal, on the other hand, is powerful but also more complex. It’s flexible and extensible but usually requires lots of developer help.

Room To Grow

WordPress was a better fit for Rising Bank because it offers a user-friendly and flexible platform. By transitioning from Drupal to WordPress, they gained a more intuitive backend interface, allowing their team to update content and make changes without extensive technical expertise.

Additionally, rebuilding the site with WordPress blocks ensured a clean, modular structure that maintains their existing design while improving performance and scalability. This shift provides Rising Bank with a website that is not only easier to manage but also more efficient for future growth and updates.

Why Make The Switch?

Ease Of Use

WordPress is known for its user-friendly interface, making it easier for non-technical staff to manage and update content.

Cost-Effectiveness

WordPress often has generally lower maintenance costs and has an extensive library of plugins to extend functionality.

Improved Design Options

WordPress is a flexible framework that can be adapted into any design. Generally it can be easier to customize than Drupal.

Scalability And Flexibility

WordPress integrates smoothly with third-party tools for marketing, analytics, CRM, and more, which are crucial for the bank’s digital strategy.

Enhanced SEO Features

WordPress is designed to be SEO-friendly out of the box, with plugins like Yoast making optimization easier.

Community Support

WordPress’s vast global user base means more resources, forums, and community support compared to Drupal.

The Process

Map your Drupal data

Clean up the data with customized functions and sync media

Theme development to match styles of Drupal site

Test your new WordPress site

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

December 17, 2024

Parsons Blewett Website Rebuild

A Dynamic Hub

Parsons Blewett needed a website rebuild that would serve as a central hub for educators. We transformed their site into a dynamic, user-friendly platform where visitors can easily find important deadlines, access valuable resources, and stay updated on the latest programs. With an improved design and intuitive navigation, the new site empowers Parsons Blewett to better connect with their community and provide the support educators need—all in one organized, easy-to-manage space.

Delivering The Details

For Parsons Blewett, delivering key information clearly and effectively was crucial. We revamped their website by updating the iconography to better represent their programs and resources, creating a clean and modern visual experience. Image organization was carefully designed to highlight both educators and scholarship recipients, bringing a personal touch to the site.

We also introduced new fonts and a refreshed layout to enhance readability, making it easier for visitors to find the information they need, whether it’s eligibility criteria, application steps, or deadlines. Content was strategically organized, ensuring that users can quickly access important resources and stay informed. By focusing on user experience and attention to detail, we delivered a website that keeps Parsons Blewett’s mission front and center while making their content accessible and engaging.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

October 11, 2024

Customer Loyalty Solutions Company PPC Case Study

Client Background

This company specializes in developing behavioral programs aimed at enhancing employee engagement, customer loyalty, and overall sales performance. They offer a suite of tailored solutions including recognition, rewards, incentives, and loyalty programs, designed to motivate and drive performance. Their expertise is backed by a deep understanding of behavioral sciences, which they apply to craft strategies that resonate with their target audiences.

With a portfolio of services trusted by renowned brands, our client has established themself as a leader in creating world-class programs that promise and deliver a competitive edge. They focus on understanding individual motivations and aligning them with company goals to foster environments where motivation and productivity thrive.

Challenges

Communicating their complex services into clear, effective ad messages
Continuously adjusting the targeting strategy to align with changing goals
Regularly updating strategies based on new data and market shifts
All changes required client approval, which slowed down the process
Adapting campaigns within the constraints of approval requirements

Goals & Objectives

Brand Awareness
Increase visibility/awareness
Increase conversions on their website
Decrease cost per click
Increase overall clicks to the website

Strategy & Implementation

To optimize our client’s PPC campaign, we began with comprehensive keyword research, identifying the terms most likely to attract interested users to their offerings. This was coupled with an in-depth competitor analysis to understand the landscape and identify any gaps or opportunities in our strategy.

We also incorporated negative keywords to filter out irrelevant traffic and improve the efficiency of the campaign. Geo-targeting was a crucial aspect of our approach, allowing us to tailor our ads to specific regions where their services were most likely to resonate.

Additionally, we focused on targeting specific audiences who had shown interest in similar services or industries, ensuring that our ads reached the most relevant viewers.

Finally, retargeting played an important role in our strategy, helping to re-engage users who had previously interacted with their ads or website, increasing the likelihood of conversion. This comprehensive and targeted approach allowed us to maximize both reach and impact of the campaign effectively.

Maritz Motivation PPC Case Study Results

Paid Highlights – comparing 9/1/22-12/31/22 vs 5/2/22-8/31/22

Only 54% increase in budget but 517% increase in clicks – from 13,173 to 81,385
74% decrease in Avg. CPC – from $1.70 to $0.42
1,354% increase in impressions – from 807,694 to 11,747,926

Paid Highlights – comparing 9/1/23-12/31/23 vs 5/2/23-8/31/23

71% increase in Paid Users to the website – from 4,734 to 8,115
67% increase in Paid Sessions on the website – from 5,220 to 8,757
37% increase in avg engagement time per session – from 10.75s to 14s
Conversions increased 403% – from 60 to 302

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

May 21, 2024

Cantor Injury Law SEO Case Study

Client Background

With a history of legal victories since 1993, the attorneys at Cantor Injury Law are known for their commitment to achieving justice for the injured and advocating for fair compensation without charging fees until a win is secured. Their practice areas include car and truck accidents, workers’ compensation, and other injuries due to negligence. The firm prides itself on its aggressive, modern approach, and its team’s deep-rooted values of honor and integrity.

Founder, Mark Cantor, and his team have been recognized for securing some of the highest settlements and verdicts in Missouri, emphasizing a client-focused strategy that prioritizes the injured party’s health and recovery while taking away the stress of legal proceedings. Their approach includes free case evaluations, during which potential clients can discuss their cases and understand the best pathways forward.

Challenges

High levels of industry competition
Lack of supporting content for practice areas
Technical issues such as site speed and mobile-friendliness
Bad user experience on key landing pages
Reputation management

Goals & Objectives

Improve organic visibility
Secure a competitive advantage
Increase case count
Improve domain authority with high quality content
Enhance user experience on key landing pages

Strategy & Implementation

Our strategy to boost Cantor Injury Law’s online presence involved research, technical fixes, copywriting, data analysis and reporting. We started by conducting detailed keyword research and a competitor analysis to guide our content and SEO efforts. This step helped us identify how to differentiate the firm in a saturated market and target potential clients effectively.

Next, we optimized the website’s key landing pages and resolved technical SEO issues. During this phase we focused on improving site speed, mobile compatibility, and website security. These changes aimed to improve the site’s rankings by proving to Google that they were a credible and relevant firm.

We then created content clusters for each of the firm’s practice areas, establishing a network of related articles that bolstered the site’s authority on these topics. This strategy aimed to improve domain authority and establish the firm as a knowledgeable leader in its field.

We continually analyze website performance metrics to refine our approach, ensuring the firm’s site is adapted to the ever-changing SEO landscape. Regular updates and discussions with the client ensures transparency and allows for strategy adjustments as needed.

Organic Results

Started 2023 with 28.4% of focus keywords on page 1 of Google, ended 2023 with 88.5% or focus keywords on page 1 of Google
1/22/22-2/21/23 2.99k clicks & 1.57m impressions VS 11/22/23-2/21/24 3.4k clicks & 2.21m impressions
Focus on car accident queries – 11/22/22-2/21/23 161k impressions vs 11/22/23-2/21/24 754k impressions
Car Accident pillar page – 11/22/22-2/21/23 290,876 impressions vs 11/22/23-2/21/24 1,530,879 impressions
Increased Organic Users 718.99% YoY – 2022 vs 2023
Increased form completion conversions 616% YoY – 25 in 2022 vs 179 in 2023

We hope that our St. Louis Personal Injury Law SEO Case Study about Cantor Injury Law will help you make a decision when choosing an SEO Company in St. Louis.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

March 12, 2024

Cantor Injury Law PPC

Client Background

With a history of legal victories since 1993, the attorneys at Cantor Injury Law are known for their commitment to achieving justice for the injured and advocating for fair compensation without charging fees until a win is secured. Their practice areas include car and truck accidents, workers’ compensation, and other injuries due to negligence. The firm prides itself on its aggressive, modern approach, and its team’s deep-rooted values of honor and integrity.

Founder, Mark Cantor, and his team have been recognized for securing some of the highest settlements and verdicts in Missouri, emphasizing a client-focused strategy that prioritizes the injured party’s health and recovery while taking away the stress of legal proceedings. Their approach includes free case evaluations, during which potential clients can discuss their cases and understand the best pathways forward.

Challenges

High competition and cost per click
Appropriate keyword selection and management
Figuring out the best geographical targeting
Choosing optimized/optimizing landing pages
Regulatory compliance (getting ads approved with policies)

Goals & Objectives

Increase visibility
Decrease cost per click
Increase CTR
Increase users on the site
Increase sessions/conversions/phone calls/etc.

Strategy & Implementation

For Cantor Injury Law, our PPC strategy was crafted to meet the demands of the highly competitive personal injury law sector. We began with comprehensive keyword research, identifying the terms that potential clients are using to seek legal services. This step was complemented by a thorough competitor analysis, allowing us to understand the market landscape and set benchmarks that aimed to exceed industry standards.

To ensure the campaign’s relevance, we localized our efforts, tailoring our ads to target audiences in specific geographical areas. Attention was also dedicated to the ad copy and creative elements, which were optimized to grab user interest while adhering strictly to advertising standards.

Another critical part of our strategy involved the careful selection and refinement of landing pages. We focused on optimizing these pages to boost the likelihood of converting visitors into clients, making sure that they provided the necessary information and calls to action that would engage and convince potential clients of Cantor’s expertise.

Budget management was also a key component. We carefully adjusted bids throughout the campaign to maximize return on investment, adapting to changing market conditions and search volumes. We also used negative keywords to improve targeting and remove irrelevant traffic, enhancing campaign efficiency.

Last but not least, we needed to implement compliance by ensuring that all campaign elements adhered to strict legal standards. This approach not only met Cantor Injury Law’s objectives but also significantly improved their digital presence, increasing client engagement and case acquisitions.

Paid Search Highlights 2023 vs 2022:

1,030% increase in impressions (from 6,615,271 to 74,767,555)
Decreased average CPC by 77% (from $1.30 to $0.29)
694% increase in clicks (from 50,407 to 400,621)
146% increase in Users to the website from Paid Ads (from 34,989 to 227,309)
145% increase in Sessions to the website from Paid Ads (from 50,939 to 323,467)

We hope that our Personal Injury Law SEO Case Study about Cantor Injury Law will help you make a decision when choosing an SEO Company in St. Louis.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

May 29, 2024

StreamTech Engineering SEO Case Study

Client Background

StreamTech Engineering is a leading material handling systems integrator, focusing on automation solutions for warehouse operations and e-commerce order fulfillment challenges. With over 15 years of experience, the company offers industry-leading technology and software in dimensioning, weighing, print-apply shipping automation, document insertion, and control systems.

StreamTech is known for delivering superior solutions with tangible ROI, helping businesses enhance productivity and customer-company relationships through efficient automation systems.

Challenges

Communicating the function of complex systems
Finding the right keywords for niche solutions
Technical issues such as site speed and mobile-friendliness
Developing the right type of content that will resonate with their audience
Converting visitors into leads

Goals & Objectives

Improve organic visibility
Drive targeted traffic from specific industries such as eCommerce and logistics
Establish content authority as an industry resource
Increase client leads
Improve average engagement time on key landing pages

Strategy & Implementation

Initially, we focused on keyword and competitor research to better understand the digital landscape and identify opportunities for differentiation within the automation industry. This foundational work allows us to tailor our SEO efforts more effectively to our client’s unique goals.

Next, we optimized key landing pages and addressed any technical issues that could hinder site performance. This involves refining on-page elements for better search engine visibility and user experience, ensuring that their website is not only easy to find but also engaging and informative.

Building content clusters around StreamTech’s solutions is another critical component of our strategy. By developing interconnected content that covers a wide range of topics within automation and material handling, we aim to establish StreamTech as a thought leader and authoritative resource within the industry. This approach not only enhances organic search visibility but also provides valuable information to potential clients, thereby supporting lead-generation efforts.

Finally, our strategy includes continuous monitoring and analysis of site metrics and performance data to inform ongoing adjustments. Collaborating closely with the client, we provide monthly reports detailing progress and insights, ensuring that our SEO efforts remain aligned with their business objectives.

Organic Results

96% increase in organic new users YoY
Increase in organic clicks from 1.74K to 2.22K last 6 months compared to previous 6 months (12/4/2022-6/3/2023 vs 6/4/2023-12/3/2023)
Increase in organic impressions from 420K to 497K last 6 months compared to previous 6 months (12/4/2022-6/3/2023 vs 6/4/2023-12/3/2023)
Dec 7, 2022 – 30.6% tracked keywords on page 1 of Google → Dec 5, 2023 – 41% of tracked keywords on page 1 of Google
Dec 7, 2022 vs Dec 6, 2023 organic visibility increased from 18.28% to 24.35%
Organic sessions increased 84% YoY

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

March 13, 2024

St Louis Sports Commission Website Rebuild

Today we will be discussing the “St. Louis Sports Commission Website Rebuild case study”.

Dynamic. Bold. Visual.

By adopting a contemporary aesthetic, we ensured the site’s visual appeal would resonate with today’s audience, emphasizing clean lines, a vibrant color scheme, and interactive elements to engage visitors. We leveraged the bold brand colors and energetic patterns to compliment the truly amazing photography that showcases the joy and passion of athletes. This new direction will help set the tone for visual communication for the organization.

Events Are Everything

Events are a fundamental part of the St. Louis Sports Commission. Providing timely updates about events is crucial for engaging their audience and ensuring participation. An intuitive website structure, with straightforward navigation and a clear hierarchy, enhances the user experience by making information easily accessible. Including dates and call-to-action buttons further aids in guiding visitors effectively, encouraging prompt responses and community involvement.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

February 12, 2024