Branding Elements

During the design process, there were a few important factors we needed to keep in mind. One of those being versatile brand elements that could be utilized outside of the website. The client wanted to be able to showcase new design elements and lifestyle messaging through social media, trade show banners, and print advertisements.

Octane Fitness Website Rebuild

Once the brand was updated and ready to go, we then transitioned into the development phase. We structured Octane’s new site in a way that would grab the user’s attention from the moment they landed on the home page and guide them seamlessly into the product pages and eventually to checkout. We also streamlined their utility pages, like support and service, to create a more cohesive look and feel.