Our Work | Matchbox Design Group | St. Louis, MO

Fitness eCommerce SEO
Client Background

This client focuses on two core principles: crafting high-quality fitness equipment and delivering exceptional service. As the largest privately-held commercial fitness equipment manufacturer in the United States, they offer a diverse range of premium strength, cardio, and flexibility gear. Their commitment to integrity is unwavering, from the materials used to their dedication to customer satisfaction.

In 2020, they acquired another well-known fitness manufacturer, reinforcing their dedication to quality, design, and service. They go beyond equipment supply; they are strategic partners providing custom solutions and support.
Challenges

Competitive fitness industry and saturated online market

Quick evolving SEO landscape

Lack of SEO & content strategy

Technical issues such as site speed and mobile-friendliness

Bad user experience on product pages

Goals & Objectives

Improve organic visibility

Secure a competitive advantage

Formulate and implement an effective SEO & content strategy

Improve brand visibility

Enhance user experience on key landing pages

Strategy & Implementation

Our SEO journey with this client began with formulating an SEO strategy. We initiated the process by conducting a site audit and in-depth keyword research, pinpointing high-value fitness equipment keywords to guide our optimization and content efforts.

Next, we optimized on-page elements comprehensively, including meta tags, headers, and content, aligning them with our chosen keywords to boost visibility and user experience. Technical SEO enhancements followed, where we meticulously addressed issues affecting site performance, ensuring fast load times and mobile responsiveness.

Content also played a pivotal role as we regularly published informative articles and fitness guides, solidifying them as an industry authority. We also fostered valuable relationships in the fitness industry, securing authoritative backlinks to elevate their domain authority.

Continuous monitoring and adaptability were essential, driven by data insights and algorithm changes. Our user-centric approach was unwavering, improving the user experience on a handful of key landing pages. We made sure to provide transparent communication with their team throughout this process to ensure they were kept informed about progress and opportunities.
Results

Increased organic users 169%

Increased organic new users 177%

Increased organic revenue 717%

149% increase in organic sessions

Increased page one visibility from 30% to 52%

Average position improved by 35 positions – improved by 77%

65% increase in organic visibility

98% increase in total sales
Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)
December 7, 2023
Pest Control SEO for Gunter Pest
Client Background

Gunter Pest is a well-established pest control company based in Kansas City, Missouri. With a rich history dating back to its founding in 1950 and a strong commitment to serving their local community, Gunter Pest has earned a stellar reputation. They’re known for their reliable and effective pest management solutions.

They specialize in addressing a wide range of pest-related issues, from common household nuisances like mosquitoes to more challenging infestations like termites. They also offer lawn care services for local residents. Over the years, Gunter Pest has become a trusted name in the Kansas City area, known not only for their expertise but also for their dedication to customer satisfaction.
Challenges

Highly competitive local market

Fluctuating seasonal demand

Bad user experience on their website

Lack of informational pest control and lawn care content

Technical issues such as site speed and mobile-friendliness

Goals & Objectives

Improve organic visibility

Secure a competitive advantage

Provide content for each stage of the user journey

Expand local reach in the KC area

Enhance user experience on key landing pages

Strategy & Implementation

Our strategy for Gunter Pest consists of three key pillars: Technical SEO, Local SEO, and Content Strategy.

Our journey began with a deep dive into Gunter Pest’s digital infrastructure. A site-wide audit unearthed technical issues that needed immediate attention. From addressing site health to optimizing site speed, these changes allowed us to create a strong foundation for online success.

We also conducted in-depth research. This included keyword research, competitive analysis, and performance evaluations. This initial phase allowed us to identify areas in need of improvement, guiding our strategy and helping us to prioritize our efforts.

Given Gunter Pest’s status as a local business, our Local SEO initiatives played a pivotal role. We manage their Google My Business account, optimize for local keywords, and ensure that their business information is consistent and spread across online directories. This local focus is instrumental in connecting Gunter Pest with potential clients.

Our Content Strategy revolves around proving their audience with helpful information. We built content clusters around their primary service offerings, which not only improves user experience but also establishes them as an authority in search engines. We also develop localized content that resonates with KC residents.

Throughout the past six years, our partnership with Gunter Pest has been characterized by close collaboration. Together, we fine-tune our strategies to align with new goals and adapt to the ever evolving online environment. We provide them with monthly and year-over-year performance reports, showcasing the tangible results of our strategy.
Results

Focus keywords on page one of Google increased from 53% to 97%

Google organic clicks increased from 7.67K to 18.8K

Google organic impressions increased from 877K to 2.63M

Increased Organic Users 64%

Improved Site Health from 74% to 100%
Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)
December 7, 2023
Missouri Foundation For Health Website Rebuild

A Dynamic Hub

Our goal was to establish a digital platform that not only reflected the Missouri Foundation for Health’s mission and values but also served as a dynamic hub for the community. We wanted to give them an engaging design that offered valuable resources, highlighted success stories, and provided opportunities for users to find what they needed to get involved quickly.

Delivering the Details

At any given time, the Missouri Foundation for Health is committed to a diverse mix of pressing issues in the region. We created a group of blocks their team could choose from to house whatever background information, data, and resources each of their Strategic Initiatives needed. This adaptability was key to support the organization’s ability to communicate, engage, and serve its audience efficiently.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)

October 26, 2023
American Association Of Orthodontists Website Rebuild

A Showcase of Smiles

The website is adorned with captivating images of people displaying big smiles, showcasing the association’s success in crafting beautiful, confident smiles. The bold backgrounds lend a sense of modernity and purpose, accentuating the importance of orthodontics in transforming lives.

Find an Orthodontist

Designing a “Find an Orthodontist” function for the website was crucial in enhancing user experience and facilitating seamless access to specialized care. We integrated interactive maps and contact information, streamlining the appointment booking process. This user-friendly feature ensures patients find a trusted orthodontist who aligns with their individual needs.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)

October 2, 2023
O’Fallon Parks And Rec Website Rebuild

Today we are going to discuss the O’Fallon Parks And Rec Website Rebuild.

Our first task was to create an updated sitemap. We reorganized the navigation and activity categories to enhance user experience. Our goal was to create a solid framework that would seamlessly guide users through the content on the site.

A Cheerful Enthusiasm

By adopting a user-centered design approach, we aimed to create a website that residents and visitors would turn to as a valuable resource for information and inspiration. To grab their attention, we employed an eye-catching color palette that added a new level of visual appeal to the platform.

A New Visual Language

Icons played a crucial role in organizing information in a fun and visually engaging manner. By representing various categories of activities and locations, they allowed users to identify and navigate through relevant information with ease.

A User-Centered Design Approach

Implementing well-structured landing pages, intuitive search functions, and interactive cards created an engaging environment of exploration.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)

June 29, 2023
Sweetie Pie Organics Shopify Website Rebuild

A fresh approach to an existing brand.

When the Handi-Craft team came to us, they had just acquired Sweetie Pie Organics. The website and brand both needed some work and so they decided to invest in redesigning and rebuilding the website on Shopify.

Our design team was up to the challenge. We created a new style guide, including additional colors, illustration styles and unique visual elements that featured organic shapes and waves. The goal was to land on a look that felt like an elevated version of their original brand.

Custom, playful iconography.

The new website includes custom illustrated icons that add a touch of hand drawn playfulness to each page. Using these custom icons, we were able to inject more of the brand personality (and color) throughout the site.

A style that paves the way for brand growth.

We worked closely with the Sweetie Pie Organics team to understand what makes their products unique and sets them apart in the marketplace. We translated what we learned into product pages that strike the perfect balance of important product information, eye-catching visuals and compelling messaging.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)

June 8, 2023
Personal Assistance Services (PAS) Branding

Today we are discussing this Personal Assistance Services (PAS) Branding case study.

Giving a brand with heart some major charm.

By incorporating elements of charm through playful typography and whimsical illustrations, we hoped to convey a genuine connection and sense of empathy with PAS customers.

Custom Illustration with a friendly cast of characters.

The illustrations created for PAS play a vital role in telling the brand story by visually representing ideas, emotions, and narratives that may be challenging to convey through words alone. With the ability to capture attention, evoke emotion, and simplify complex concepts, illustration is a powerful tool.

Creating one identity to enhance brand experience.

We wanted the new brand elements to extend to all parts of PAS, ensuring consistent visual elements across various platforms, including the website, sales presentations and print material.

This cohesive and unified brand identity strengthens recognition, builds trust, and enhances the overall brand experience for current and future customers.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)

May 25, 2023
Octane Fitness Branding

Bold & Clean

Our first area of focus was the logo. Octane’s original logo featured a timeless design of bold text and eye-catching color, it just needed a few minor updates to push it to the next level.

Our team made a simple but very impactful change to remove “Fitness” from the logo. This helped clean up the visual presence by removing any unnecessary elements or clutter. Our decision to shorten the logo to just “Octane” will help push the brand forward by presenting itself in a more memorable way that is easily recognizable.

Powerful Messaging

Our next area of focus was messaging. Octane’s original copy was a bit repetitive and lacked a consistent tone/voice. We saw an opportunity to add more powerful and moving statements that would catch the user’s attention and help redefine who they are as a brand. We accomplished this by using the expressive font “Phonk” and playing around with text colors and patterns.

Dynamic Product Pages For Our Octane Fitness Branding

We design and develop websites using WordPress blocks. We find that this gives us more freedom to build custom pages and make styling changes. In the case of Octane, they were in desperate need of a product page refresh. We used new branding elements and Woo-commerce features to take their product pages to the next level. This included dynamic product feature blocks that better showcase the capabilities of their machines.

Multidimensional Elements For Our Octane Fitness Branding

Octane’s first priority was the website, but they also expressed the need for a multidimensional brand that could be used for advertising and print pieces.

During the design process we took extra care to ensure that all elements could be re-sized and re-purposed for trade show pieces, brochures, and other non-digital mediums. Versatility is key to a lasting brand.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)

June 29, 2023
Octane Fitness Website Rebuild & SEO

Branding Elements

During the design process, there were a few important factors we needed to keep in mind. One of those being versatile brand elements that could be utilized outside of the website. The client wanted to be able to showcase new design elements and lifestyle messaging through social media, trade show banners, and print advertisements.

Octane Fitness Website Rebuild

Once the brand was updated and ready to go, we then transitioned into the development phase. We structured Octane’s new site in a way that would grab the user’s attention from the moment they landed on the home page and guide them seamlessly into the product pages and eventually to checkout. We also streamlined their utility pages, like support and service, to create a more cohesive look and feel.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)

September 19, 2022
STL Beds Website Rebuild & SEO

It was a great choice to work with Matchbox Design Group! Various sets of donations increased substantially through the improved website. Matchbox Design Group’s dedication to the project and our team were noteworthy. Their skilled team performs responsively and delivers exceptional work. Expect an enjoyable engagement with them.

Josh Vaughn

ReStore General Manager, Habitat for Humanity St. Louis

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

Name(Required)
Email(Required)

Phone(Required)
Message(Required)

August 13, 2021