Our Work | Matchbox Design Group | St. Louis, MO

Volpi Foods Website Rebuild & SEO

SEO + Content Services

As mentioned above, our relationship with Volpi Foods started in the form of an SEO agreement. Their overarching goal was to increase sales and improve their rankings for industry-specific keywords such as “specialty cured meats” and “charcuterie boards”. We started with creating a solid foundation which included things like implementing technical fixes in order to improve site health and making sure all existing content was well-optimized. From there we were able to build upon this foundation by making design changes to improve user experience and creating new content pieces.

Website Rebuild

Due to the limitations of their current website template, Volpi wanted to redesign and build their site in a way that would organize information better and improve user experience. They were also in a growth phase and were looking to expand into new markets, so they needed a site that would cater to new audiences and support an increased level of traffic. We partnered with Beardwood&Co, another design agency based in New York, to recreate their brand and site design. Once the design was finalized, we then took over and handled the development and launch of their new site.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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August 13, 2021
Silgan Plastic Food Containers Website Design Case Study

A Consistent Brand Image

Silgan Plastic Food Containers is just one of three product line websites we were going to be redesigning. It was important to maintain a consistent and cohesive branding strategy across all of Silgan’s sites.

Using their holdings site as a reference, we created a unified color palette and chose typography and imagery that aligned with the packaging company’s overall brand identity.

Navigation and Structure

Our approach to site structure was centered around creating a clear and intuitive navigation system. We began by conducting a thorough analysis of the existing site, identifying areas where users frequently experienced difficulties in finding information.

We took this most sought-after information, such as product details, company information, and contact pages and made it more prominent in the main nav. We also introduced breadcrumb navigation to help users track their journey through the site and easily return to previous sections.

For the page structures, we adopted a more consistent and organized layout across the site. Each page was designed with a clear purpose and structured to present information in an easily digestible format. We used headings, subheadings, and bullet points to break down text, making it scannable for users.

The content itself also underwent a revamp. We focused on making it more concise and relevant, removing outdated information and jargon that could confuse or deter potential clients.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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January 26, 2024
Technology Solutions Inc. Website Rebuild & SEO

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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August 13, 2021
BizDash and Musial Awards Website Rebuild

St. Louis Biz Dash

The St. Louis Biz Dash is a 5k event that promotes health and wellness in the workplace. The event attracts companies and their employees all across the St. Louis area to participate. The goal of the race is to encourage exercise, camaraderie, networking and a good time!

The Musial Awards

The Musial Awards are the culmination of a year’s worth of good deeds done by great people. The name of the event comes from Stan Musial, a St. Louis baseball legend and all around good sport himself. This annual event highlights the best in sportsmanship from across the country and the winners are flown in to receive the awards in a night of celebration.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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December 24, 2021
Balchem Website Rebuild and Content Migration

Big Goals: Unifying A Global Company

Balchem is a fascinating global organization that specializes in human, plant, and animal nutrition. They also leverage nutrient choline throughout all of their segments including a few industrial applications. In order to better direct the user flow, we needed to construct distinct content verticals for each branch.

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If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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December 24, 2021
Gershman Mortgage Website Rebuild

Today we are going to discuss the Gershman Mortgage Website Revamp

First Impressions Are Everything

After looking at analytics and talking to the Gershman team, the main goal was to send potential customers to apply for the loan. This was reinforced by not only adding a call to action button under the page headline, but adding a more prominent apply button in the navigation bar.

The secondary goal was to drive users to loan pages so they can quickly find the loan perfect for them, leading to more potential applications. When the user lands on the homepage, even above the fold, they are given a glimpse of Gershman’s popular loans. They can click on the button below the featured loans to see all loans that are offered.

Randomized Loan Officers

Once a person decides what loan they would like to apply for, they are able to choose a loan officer to work with. The problem on the previous website was that loan officers were categorized by alphabetical order. This meant that those with an “A” as the first letter in their first name would always be shown at the top of the page. This led to some of the other loan officers having fewer clients than those who would appear at the top.

To solve this, any first time users coming to the site would have a randomized list of the loan officers presented to them. This gave more opportunity to those who were usually at the bottom of the page, the chance to take on more clients.

Mobile Friendly

Before we started the redesign, the Gershman team had mentioned that on mobile devices, they had issues with image sizing, spacing issues and an overall bad experience. On all projects we follow guidelines for responsive design so whether a user was using a computer, a tablet or a phone, their experience would be optimized for that device.

Colors & Typography

The Gershman Blue is iconic for their brand so we wanted to make it the stand out even more by complimenting it with Grayscale colors. Their team had made comments that their current font made the brand feel outdated so we chose Montserrat as their main font and Droid Serif as their page heading to bring the professionalism of Gershman Mortgage into the site.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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January 2, 2024
Paramount Outdoors Website Rebuild

A Large Focus On Lifestyle

When creating an eCommerce website, it’s important to include lifestyle photography. This can be presented in a multitude of ways but the main goal is to showcase actual people in your images. This helps to create a human connection with the user and better allows them to visualize themself using your product or service.

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If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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December 24, 2021
Imperial Headwear Website Rebuild

Focusing On Lifestyle

When building an eCommerce website, product shots are important but utilizing lifestyle photography is a great way to show off your products being used and is an easy way to connect your users to the product. With all the dark and saturated colors being used throughout the website, the lifestyle photos stand out and direct the user’s attention to what’s important the products.

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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February 3, 2022
Habitat For Humanity (St. Louis) Website Rebuild

Habitat For Humanity Donation Form Improvements

What most people don’t realize is that, while certain projects are heavily supported by the national organization, local Habitat branches get very little of their individual operating budget from the parent group. Instead, they rely almost entirely on direct donations from the community.

It was a great choice to work with Matchbox Design Group! Various sets of donations increased substantially through the improved website. Matchbox Design Group’s dedication to the project and our team were noteworthy. Their skilled team performs responsively and delivers exceptional work. Expect an enjoyable engagement with them.

Josh Vaughn

ReStore General Manager, Habitat for Humanity St. Louis

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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July 1, 2021
Mak Grills Website Rebuild & SEO

“The level of commitment and energy Matchbox Design Group brings to the project has really blown me away. They delivered a website that secured a high level of client satisfaction. Functionally, it lets customers contact the company directly online which yields benefits for a direct-to-consumer model. The team is diligent, driven, and responsive to all correspondence.”

Matt Tucker

Operations Manager, MAK Grills

Contact Matchbox Design Group Today!

If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.

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June 29, 2021