Today we are discussing this Personal Assistance Services (PAS) Branding case study.
Giving a brand with heart some major charm.
By incorporating elements of charm through playful typography and whimsical illustrations, we hoped to convey a genuine connection and sense of empathy with PAS customers.
Custom Illustration with a friendly cast of characters.
The illustrations created for PAS play a vital role in telling the brand story by visually representing ideas, emotions, and narratives that may be challenging to convey through words alone. With the ability to capture attention, evoke emotion, and simplify complex concepts, illustration is a powerful tool.
Creating one identity to enhance brand experience.
We wanted the new brand elements to extend to all parts of PAS, ensuring consistent visual elements across various platforms, including the website, sales presentations and print material.
This cohesive and unified brand identity strengthens recognition, builds trust, and enhances the overall brand experience for current and future customers.
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